The Positioning Scorecard · free, two minutes

Find the part of your positioning to fix first.

Ten questions against the five criteria every strong positioning passes. Your scorecard shows right here, with the first area worth looking at and one thing to try for each criterion. No email needed for your score.

Answer for how your positioning reads today, not how you mean it. A scorecard is only as good as the answers.

Clear buyerConcrete resultClear categoryReal differenceCheckable proof

Your positioning, as you'd say it Optional. Paste your bio or your one-liner and keep it in view while you answer. It stays on this page.

Your scorecard

0/ 25

This points to where to look, not the final word. Your answers are a self-assessment; the words your buyers use are the real test.

Next step · free

Get the Positioning Worksheet.

Make the five decisions from your own evidence first, with my own headline as the worked example. Then one prompt turns your decisions into a bio, a headline and a homepage line in ChatGPT or Claude. Start with the area your scorecard marked: .

I'll also email you when my weekly letter starts: one marketing decision a week. One click to leave, any time.

The Positioning Worksheet

Decide first. Then let AI write.

AI makes execution cheaper, so the decision is the part worth getting right. If you can't find the evidence for a decision, that is the finding: don't rewrite yet, collect it from your last five buyers first.

The worked example: my own headline

Before · 14 / 25

The AI Marketing OS for solo experts · Ex-P&G/Unilever · 20 years of marketing · 7-figure solo founder

After · 16 / 25

Become the obvious choice · Marketing strategy & AI for founders who sell expertise · 20 years of marketing · Ex-P&G/Unilever · 7-figure founder

Buyer, 2 to 3. Nobody introduces themselves as a "solo expert". It was my label, not theirs. So: founders who sell expertise, which consultants, coaches and agency founders recognise as their business. Still a 3, because nobody introduces themselves that way either. The words my buyers use will tell me.
Result, 1 to 2. A product name promises nothing. So: the promise, become the obvious choice. Still a 2, because it doesn't say what changes or by when, and I won't promise a result my clients haven't had yet. When the first Diagnostics show what changes, this line changes.
Category, 2 to 2. "Marketing OS" is an invented label a stranger can't place. So: marketing strategy and AI, a category people already search for. Still a 2, because a stranger can't tell what it replaces. My Diagnostic page says that.
Difference, 4 to 4. The record carries it. A point of view needs a full sentence, so it opens my About: AI makes execution cheaper; the expensive mistake is executing the wrong strategy faster.
Proof, 5 to 5. Kept. Two named employers and a number, next to the claim.

Not 25, and it doesn't need to be today. Result is low because the evidence isn't in yet, and that is the finding: collect it before you claim it.

Your five decisions

The AI step, last

Once the five decisions are written, paste this into ChatGPT or Claude and fill in the brackets.

Want my assessment instead? The Diagnostic: one offer, one buyer, a prioritised plan in writing. No calls.